In a Nutshell:

The Cozzia 16018 massage chair is built with quality components, but has a significant lack of massage features, programs, and customization options. It’s a decent choice if you’re looking for a bargain but lacks many popular features such as zero-gravity and body scan technology that make modern massage chairs so great.

Overall Massage Quality
Customization options
Ease of Use
Value for the Money

Overall Rating



  • S-Track roller massage
  • Massage roller adjustment
  • Air massage
  • Seat vibration
  • Automatic backrest and footrest


  • Limited massage programs
  • Lack of customization options
  • No Zero Gravity feature
Cozzia 16018 Shiatsu Massage Chair

If you’re looking for a bargain but lack many popular features such as zero-gravity and body scan technology that makes modern massage chairs so great.

Check Latest Price

Unfortunately, the Cozzia 16018 Massage Chair has been discontinued. We recommend checking out the Cozzia 16028 Review.

The Cozzia 16018 is your standard robotic massage chair in practically every way.

Roller massage? Check. Air massage? Check. What else could you ask for?

Well, in this case, you’d be wise to ask for a lot more.

While it’s true that the Cozzia 16018 provides the basic massage features necessary to relieve pain and induce a feeling of relaxation throughout your muscles and nerves, your money could be better spent elsewhere.

But don’t worry. In this article, we’ll give you a quick rundown on the features of the Cozzia 16018.  And to not leave you hanging, we’ll follow up with a side-by-side comparison and recommendation for a Cozzia massage chair perhaps more worthy of your hard-earned cash: the Cozzia 16028.


COZZIA 16018 VS. COZZIA 16028
Cozzia 16018


Cozzia 16018 Massage Chair Brown - Consumer Files
Cozzia 16028


Cozzia 16018 Massage Chair 16028 Black - Consumer Files
S-Track roller massage
Massage track length 30”30”
Body scan
Air massage
Arm air massage
Neck air massage
Lumbar air massage
Seat air massage
Leg and foot air massage
Powered recline
Zero Gravity
Heat therapy
Number of massage techniques 55
Number of massage programs 35
Localized auto program
Manual massage controls

Features and Components of the Cozzia 16018 Shiatsu Massage Chair

S-Track Roller Massage

Like most massage chairs these days, the Cozzia 16018 features an S-Track which carries the massage roller heads up and down the back. S-Tracks are almost always preferred over (now somewhat outdated) linear massage tracks as S-tracks are curved in order to keep the massage rollers in close contact with the back — even in notoriously difficult-to-massage areas like the lower back.

Massage Roller Adjustment

One of the more positive traits the Cozzia 16018 massage chair has going for it is roller intensity adjustment. Many chairs, especially on the lower-end of the price spectrum, don’t give you much control over the feel of the massage. But with the Cozzia 16018, you can adjust the intensity and width of the rollers.

Air Massage

Along with the massage rollers, the Cozzia 16018 features an air massage system, but one that’s relatively limited compared to other chairs.

Cozzia 16018 Massage Chair Details - Consumer Files

Several airbags throughout the lower portion of the chair provide air massage for the seat, calves, and feet. The airbags in the seat don’t offer much in the way of therapeutic massage, but those found in the footrest do an adequate job at compressing and squeezing the muscles of the legs and feet.

Seat Vibration

Vibration plates in the seat of the chair provide a calming vibration massage for the buttocks and thighs. In many ways, this feature is secondary to the primary massage functions of the massage rollers and airbags, but it’s a nice extra touch.

Automatic Backrest and Footrest

As should be expected from any massage chair costing more than $1,000, the Cozzia 16018 features a powered backrest and footrest. Simple controls on the remote allow you to easily recline the chair and elevate the footrest to find a comfortable position in which to enjoy your massage.

Cozzia 16018 Massage Chair Recliner - Consumer Files

Related to reclining, what isn’t offered by the Cozzia 16018 is zero gravity recline. To achieve a true Zero Gravity position, the backrest must recline to nearly horizontal with the floor and the footrest must elevate to slightly higher than the heart. Sadly, this highly therapeutic position isn’t attainable on the Cozzia 16018. If you see other Cozzia 16018 massage chair reviews that say this chair does have Zero Gravity… They’re sadly mistaken.

Handheld Remote

The features and functions of the Cozzia 16018 are controlled and adjusted using a straightforward handheld remote. There are only a handful of buttons on the remote, each corresponding to a massage program or massage technique.

Cozzia 16018 Massage Chair Remote - Consumer Files

The uncomplicated remote is representative of the limited number of massage programs and features of the chair. It’s very simplistic compared to the LCD screen remotes of other chairs, but it gets the job done.

Castor Wheels

A pair of castor wheels on the bottom of the chair make maneuvering the chair easier. The Cozzia 16018 isn’t the heaviest chair on the market, but still, having wheels is very handy.

Synthetic Leather

Now here’s something good going for the Cozzia 16018 shiatsu massage chair – black synthetic leather upholstery. This material looks great and is easy to clean. If black won’t match your decor, the chair is also available in brown.

Massage Programs and Controls of the Cozzia 16018 Massage Chair

3 Auto Programs

One of the biggest drawbacks of the Cozzia 16018 (something most Cozzia 16018 reviews gloss over) is its sparse selection of auto massage programs. The three auto programs the chair does have are general full-body programs which use both the chair’s massage rollers and air massage system.

They are:

  • Relax
  • Therapy
  • Air

Each auto program lasts for 15 minutes and when complete, the chair shuts off automatically.

7 Massage Techniques

To make the most of the chair’s features, it’s best to use the manual massage controls. But unlike other chairs with robust manual controls, the Cozzia 16018 manual controls really only allow you to choose a massage technique and adjust the roller’s intensity and width.

Cozzia 16018 Massage Chair Black Side - Consumer Files

While this limited functionality makes the chair sound bleak, it’s important to point out that it has a total of five massage techniques, which compared to other chairs in the price range is higher than average.

They are:

Spot and Partial Mode

When using the manual massage techniques of the Cozzia 16018, you can choose to have the rollers move across your entire back (the default option) or you can use the spot or partial mode.

When spot mode is selected, the massage rollers will stay in a single spot on your back as they perform the chosen massage technique. The arrow buttons are used to move the rollers up and down to position the rollers in precise locations of your choosing.

The partial mode is similar to spot mode, but instead of remaining in a single spot, the massage rollers will operate within a specified zone on the back. This zone is approximately 3 inches in diameter and can be moved up and down the back with the arrow buttons.

Other Massage Options

As you can see, operating the Cozzia 16018 is very straightforward. You can choose one of the three automatic programs or you can choose a manual massage technique and make a few adjustments to customize the massage. That’s it.

But to make the massage a little more exciting, you can add some extra features to the mix like calf and foot air massage and seat vibration.

Cozzia 16018 vs. Cozzia 16028

It’s true that you can pick up the Cozzia 16018 for around $1,400 on sites like — definitely on the lower-end of the massage chair price range. But is saving a few hundred dollars worth it if the chair doesn’t deliver the high-quality massage you desire?

After all, you don’t want to buy a massage chair that doesn’t do what you need it to. You’ll likely end up not using it, and that’s money wasted.

Luckily, if you can scrape an extra $600 to add to your massage chair budget, you can get the  Cozzia 16028 — a chair that offers so much more.

About Cozzia 16028

Think of the Cozzia 16028 as the Cozzia 16018’s big brother. It has the same core massage components — namely an S-Track and air massage — as the 16018 but has the added bonus of some of the most popular massage chair features and technologies that all add up to a more therapeutic massage.

Cozzia 16018 Massage Chair 16028 Black Front - Consumer Files

Let’s take a look at the similarities and differences between the two chairs to see why it might be worth it to spend the extra money on the Cozzia 16028.


  • S-Track
  • Air massage system
  • Calf and foot air massage
  • Seat vibration
  • Powered backrest and footrest


Automatic Height Scan

The two chairs share similar massage rollers systems centered on S-Track technology. However, the Cozzia 16028 features an automatic height scan system that measures the height of the user’s back to customize the position of the massage rollers throughout the massage programs.

Without scanning technology, the massage rollers of the Cozzia 16018 are essentially one-size-fits-all. The 16028, however, provides a more personalized massage experience, customized to each user’s individual height.

Lower Back Heat Therapy

A pair of built-in heating pads in the backrest of the Cozzia 16028 provide the welcome addition of heat therapy to any massage program.

Sure, you can use your own external heating pad with the Cozzia 16018, but isn’t it more convenient to have it built into the chair?

Localized Auto Programs

In addition to the five full body automatic massage programs, the Cozzia 16028 also offers a selection of localized auto programs. They give you the ability to enjoy automatic massage but within a smaller zone on the body like the neck or lower back.

Improved Air Massage System

Both chairs offer air massage for the seat, calves, and feet, but the Cozzia 16028 features additional airbags in the neck pillow and backrest. And when it comes to air massage, more coverage is always a good thing…

One-Touch Zero Gravity

As we touched on earlier, the Cozzia 16018 has both a powered backrest and footrest but is unable to offer the therapeutic body position of Zero Gravity. This is where the 16028 really has the advantage…

Not only does the Cozzia 16028 offer Zero Gravity, it has one-touch functionality. Press a single button and the chair automatically reclines while simultaneously raising the footrest.

Extra Massage Programs

Like we mentioned, the Cozzia 16018 only offers three automatic massage programs. The Cozzia 16028, on the other hand, has a total of five, giving more options for set-it-and-forget-it massage.

The automatic massage programs of the Cozzia 16028 are:

  • Comfort
  • Stretch
  • Healthcare
  • Relax
  • Full Air
Handheld LCD Remote

Since there are more massage programs and customization features on the Cozzia 16028, it has a more robust remote to control everything.

An LCD screen on the remote gives you a visual depiction of the chair’s active programs and settings. All the buttons for the automatic programs are clearly laid out on the front of the remote, and the manual controls are concealed under a flip-open cover.

Why We Recommend the Cozzia 16028 over the Cozzia 16018

While the Cozzia 16028 is more expensive than the Cozzia 16018, we feel that it has such a distinct advantage over the 16018 that it’s well worth the extra cost. The fact that the 16028 has Zero Gravity is enough to justify the bigger spend simply because it has such a high therapeutic value and enhances all the chair’s other features.

Other factors such as the 16028’s additional air massage coverage, heat therapy, and extra massage programs make it the clear winner. All these little things add up quickly in terms of massage quality and overall enjoyment. And the more you enjoy using the chair the more you’ll actually use it… That’s money well spent.

Cozzia Massage Chair 16018 Conclusion

It’s clear that the Cozzia 16018 massage chair isn’t our first choice for massage chairs. Its components are sound but it doesn’t offer much in the way of massage programs and customization. Plus, its lack of Zero Gravity is a serious drawback. However, if you’re searching for a massage chair that has everything found on the Cozzia 16018 plus a whole lot more, we highly recommend the Cozzia 16028.

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References & Resources